The registration of a person as the proprietor of a trade mark... shall, if valid, give or be deemed to have given to that person the exclusive right to the use of the trade mark.

No person shall register as a trade mark or part of a trade mark any matter the use of which would, by reason of its being likely to deceive or cause confusion or otherwise, be disentitled to protection in a court of justice, or would be contrary to law or morality, or any scandalous design.